Our relationship with Barclaycard began in early 2008 when a new venture was set up between Urban Freeflow and their business management team, AOB (www.allourbusiness.com) to develop a World Freerun Championship series. Barclaycard came on board as title sponsors and helped to deliver the ground breaking event at the iconic venue of the Roundhouse in London. The event was staged to a 2000 capacity audience and featured 20 international athletes representing their respective countries. All of which was captured exclusively by Sky Sports for TV broadcast. In addition, Barclaycard sponsored the Mayor’s Thames Festival. This saw the Urban Freeflow performance team delivering a series of shows on a purpose built structure, right in front of the London Eye to 750,000 people over a 2 day period.
