Sony Ericsson came on board as a sponsor which coincided with their ‘Off The Wall’ UK tour. The tour saw them engaging the Urban Freeflow performance team to deliver a series of bespoke Freerun/Parkour performances in key UK cities, to help promote the release of two of their new handsets. One of which had exclusive embedded content showing a number of Freerun/Parkour tutorial techniques along with an action edit.









